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A Smarter Approach to Voluntary Benefits Strategy

We help employers and consultants design voluntary benefits programs that align with their workforce, improve participation, and deliver meaningful value—without increasing administrative burden.

Why Voluntary Benefits Fall Short

Without the right strategy, voluntary benefits are often underutilized, misunderstood, or misaligned with workforce needs.

Common challenges include:

Low employee participation

Limited understanding of available options

Misalignment with workforce needs

Weak integration into overall benefits strategy

The difference comes down to strategy.

A More Strategic Approach Makes the Difference

With the right strategy, voluntary benefits can become a meaningful extension of your overall benefits program—supporting employees while enhancing the value you deliver.

How We Approach Voluntary Benefits Strategy

We work alongside employers and consultants to design voluntary benefits programs that are aligned, intentional, and easy to understand. Our approach focuses on selecting the right offerings, integrating them into your overall strategy, and supporting successful implementation.

Program design aligned with workforce needs

Carrier selection and strategic guidance

Integration into your total rewards strategy

Implementation and enrollment support

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What It's Like to Work With Us

We provide hands-on support throughout the process—helping you build and implement a voluntary benefits strategy that works in practice, not just on paper.

Collaborative and consultative approach

Clear, practical guidance throughout implementation

Support that extends beyond initial rollout

A focus on long-term success and optimization

Risk & Compliance

Voluntary Benefits Require a More Structured Approach

A new wave of ERISA litigation is changing how voluntary benefits are evaluated. Employers and advisors are increasingly being named in lawsuits—not because of poor products, but because of how decisions were made.

Even employee-paid benefits may create fiduciary exposure if they fall under ERISA.

At The McClain Group, we help employers and advisors bring structure, transparency, and documentation to voluntary benefits—so decisions are informed, consistent, and aligned with employees' best interests.

A well-structured process not only improves outcomes—it reduces risk.

Contact us to learn how we help organizations evaluate and strengthen their voluntary benefits strategy

Where organizations are exposed:

  • Limited documentation of evaluation and benchmarking
  • Compensation structures that are not fully understood or disclosed
  • Inconsistent or informal decision-making processes
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Results You Can Expect

The Impact of a Stronger Strategy

Increased participation in voluntary benefits

Better alignment with employee needs

Greater perceived value of benefits programs

Improved employee satisfaction and engagement

Stronger overall benefits strategy

Explore Our Services